MIS Associates | Strategy Advisors

Technology marketing strategies

The Tech market is at a crossroads. For many years customer demand for technology has outstripped supply. Successful and profitable Tech companies were product-driven and sales oriented. But not anymore.

Disruptive technologies such as Cloud Computing, low cost pricing, a blurring of product differentials, and reduced sales access to customer decision-makers have upset the apple cart. In addition, the escalation of vendors’ marketing communications ‘noise’ means your messages might never reach potential customers.

As outlined in ‘4 driving forces that will shape the Tech market in 2011 and beyond ’, now is the time to become more customer-driven and market oriented, before it’s too late. The leading Tech vendors have already adopted this strategy, transforming themselves into powerful corporate brands.

MIS Associates applies its knowledge of current Tech industry trends and best management practices, combined with the latest academic strategy thinking, to assist clients’ performance recovery. We help craft timely customer strategies that reduce business risk and create above industry-average profitability and shareholder value. MIS Associates helps technology companies to achieve high growth.

We certainly feel a lot clearer about the strategic issues going forward from here. MIS Associates’ insights have been really appreciated and helped shape/change our thoughts
Steve, Chairman